About us
Driven by Passion, Built for Performance.
At Playnix Sports, our journey began with a simple vision — to empower athletes and sports retailers with world-class gear that inspires excellence. From a small idea to a trusted name in sports accessories wholesale, we’ve grown by staying true to our passion for sports, quality, and service.
We proudly supply a wide range of teamwear, footwear, bags, training equipment, and sports accessories to retailers and institutions across the UAE and GCC. Every product we deliver is chosen with one goal in mind — to help athletes perform their best and retailers thrive in a competitive market.
Our Mission
To become the region’s most trusted name in sports accessories — by combining premium quality, unbeatable value, and exceptional customer service. We aim to make every athlete and retailer feel the Playnix difference — where performance meets reliability.
Our Promise
✅ Quality Without Compromise – Every product we supply meets strict standards of durability and performance.
✅ Retailer-Focused – We’re not just suppliers; we’re partners in your growth.
✅ On-Time Delivery – We understand how important speed and consistency are for your business.
✅ Innovation in Motion – We constantly update our catalog to match global sports trends.
Meet our team
Our strength lies in our people — a passionate team of professionals who understand sports, retail, and customer experience.
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind our company. He enjoys being hands-on in developing our product lines, marketing strategies, and enhancing customer experiences.
Mich Stark
Chief Commercial Officer
Mich thrives on challenges. With years of experience as a Commercial Director in the sports sector, Mich has played a key role in our growth. He is among the best in the industry.
Aline Turner
Chief Operations Officer
Aline is passionate about sports and dedicated to helping retailers thrive. She leads our team in providing exceptional service and support to our partners.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in the sports industry, helps us analyze market trends and optimize our offerings. She is committed to driving growth and utilizes her expertise to elevate our company to new heights.
Let’s Grow Together
Whether you’re a retailer, distributor, or sports club, we’re here to help you scale. Partner with Playnix Sports and experience a supplier who cares as much about your success as you do.
Let’s discuss how Playnix can help your business stay ahead in the game.
